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Forthcoming study: Intellectual Property Rights for ICT producing SMEs

This study by the Sectoral e-Business Watch is expected for June 2008.

Rationale

Intellectual property — including copyrights, patents, trademarks and trade secrets — is widely recognised as a key driver of innovation in the ICT arena. Adequately protecting and promoting IP is thus fundamental to Europe’s future ICT competitiveness. On the other hand, IP regulation is at the heart of some of the most heated competitive battles in the industry, concerning software production (including the rising of open source software and the question of the patentability of software) and concerning digital rights management for media content. In this context there is a conflict between defenders of IP protection and stakeholders who believe that excessive regulation in this field may even result in obstructing innovation, rather than encouraging it. This means that IP protection is an extremely sensitive issue, where policy makers have a considerable power to influence the development of the market and the competitive game.

This is particularly relevant for ICT SMEs. According to previous work by e-Business Watch on the topic, "IP protection, in particular patent protection is critical to the success of many technology-driven SMEs as it enables them to attract investment capital and to access finance. In addition, small innovative firms are far more dependent than large firms on the income derived from technology licenses to fuel ongoing innovative work. Used effectively, IP protection can also improve SME competitiveness against their larger rivals. It is thus no coincidence that studies in Europe have consistently demonstrated the increasing reliance of SMEs on patent protection. A most recent study by the EU Commission confirms that many start-ups adopt business models that use patents as core assets. Often a patent is the key element around which a start-up organises its entire business. Other IPR tools like trademarks help SMEs to build corporate identity through branding. Furthermore, an environment characterized by strong intellectual property rights, seems to influence in a positive manner the creation of new companies".

According to an ongoing study being carried out by IDC for DG Information Society on innovative ICT SMEs in the EU, insufficient IP protection is one of the barriers preventing SMEs from participating to cooperative research programmes, where they may be requested to share their knowledge with larger competitors. This fact points to a potential critical role of IP policies within research funding programmes addressed to SMEs. However, the above-mentioned study does not investigate specifically the issue of IP management influence on SMEs behaviour; its main goal is to provide an overview and inventory of the innovative SMEs in the ICT sector in the 25 Member States.

In contrast, the study by the SeBW will provide a much more detailed view of the issue of IP protection within SMEs research and innovation strategies as well as their business strategies.

Concerning the role of IP policies, it is important noticing that few managers of European SMEs have familiarity with IPRs. Many undervalue the usefulness of IP protection for their own business goals in the emerging knowledge economy, within the new global competitiveness scenery. There is a clear responsibility here for policy makers to arrange help and advice, but always in the context of SMEs business strategies. It is necessary to understand better how SMEs may take advantage of the IPR system to improve their competitiveness, without losing their flexibility and the capability of being quick to market, exploiting niches with new products and processes.

The European Commission is well aware of the relevance of IP protection for ICT SMEs and has frequently carried out discussions with stakeholders about the best way to regulate the matter. However, the sources cited about SMEs concerns often turn out to be based on research funded from an advocacy or lobby group and, as a result, lack credibility. There appears to be a gap in the evidence-base of the views of ICT-producing SMEs on current trademark, registered design, patent, copyright systems, contractual tools or informal arrangements methods of IP protection. There is plenty of qualitative evidence and reflections about the critical issues, but there is a lack of specific, solid and coherent quantitative data.  An analysis based on new and empirical data, as done via an extensive survey over European ICT SMEs, could help to fill this gap.

Therefore a Topic Report on Intellectual Property Protection for European ICT producing SMEs, focused on a survey and interviews of SMEs by an independent third party such as the eBusiness Watch consortium can provide considerable value added. Moreover, this report can build on previous qualitative work carried out by e-Business Watch, focusing on the new emerging issues which are affecting SMEs business strategies and providing input for policy-making in this area.

Research objectives

The study will address the universe of ICT-producing SMEs, including ICT manufacturing and services SMEs, excluding purely commercial-oriented enterprises. The main issues to be investigated will be:

  • State of the Art: Analysis of the role of original technical know-how development in ICT SMEs business models and extent of their use of Intellectual Property Protection; Analysis of the awareness and opinions by SMEs of the main IP tools such as trademark, registered design, patent, copyright systems, contractual tools or informal arrangements methods of IP protection;
  • IP and ICT SMEs competitiveness: Analysis of the influence of IP protection issues on SMEs business strategies and competitiveness, including open source software issues, Digital Rights Management, interaction with large IT system integrators and suppliers; analysis of competitive advantage/disadvantage of ICT European SMEs related to IP compared to their competitors in other areas of the world;
  • IPP and ICT SMEs participation in cooperative research programmes: analysis of the influence of methods of innovative technical know how protection on the willingness to participate in cooperative research projects, and ability to access funding or use incentives;
  • Economic Implications: analysis of the consequences of various IP protections methods on ICT SMEs profitability and revenues growth, based on selected case studies; overall ICT market growth scenario and hypotheses about the role of IP protection dynamics, with specific attention to SMEs;
  • Policy implications: analysis of ICT SMEs awareness, understanding and opinions about the quality and effectiveness of existing and planned policies for IP protection at the national and EU level, and recommendations for improvements; analysis of actual and potential trade-offs between different policy choices for IP protection affecting large versus small enterprises.

Sector definition

The study will include the main ICT manufacturing, software and services industries according to the NACE classification (see following table). The study will exclude the insulated wire and cable (NACE Rev. 1.1 31.3) industry and the database activities sector (72.4) which seem rather mixed and out of the scope.

Industries covered by the Topic Report Survey

NACE
Rev. 2
NACE
Rev. 1.1 (Proxy)
Business activity:
    Manufacturing activities
32.1 26.1 Manufacture of electronic components
30.01 + 30.02 26.2 Manufacture of computers and peripheral equipment
32.2 26.3 Manufacture of communication equipment
32.3 26.4 Manufacture of consumer electronics
33.2 26.51 Manufacturing of instruments and appliances for measuring, checking, testing …
33.2 26.7 Manufacture of optical instruments and equipment
33.3 26.52 Manufacture of Industrial process control equipment
    Information technology services
64.2 61 Telecommunications
72.1, 72.2, 72.3 62 Information Technology Service activities
72.2 58.2 Software publishing
72.3 63 Information service activities

 

Data sources

The study will be based on the following empirical data:

  • A CATI Flash Survey among about 700 ICT SMEs (conducted by the SeBW) to gather data about the state of the art, the ICTS SMEs competitiveness and participation to research programmes issues. The CATI survey should indicatively cover about 10 Member States, including the larger EU countries. The criteria of selection will include the concentration of ICT SMEs by country, already investigated by the above-mentioned study on innovative ICT SMEs. The survey sample will be segmented by the following dimension:
    • company size (3-9 employees, 10-49 employees, 50-249 employees)
    • business activities (sub sectors of the ICT industry)
    • country (8 European countries)
    • stage in company life-cycle
    • type of ownership
  • 10 case studies will be conducted, characterised by a balanced mix in terms of countries, business activities (sub-sectors), and company size-bands is to be achieved. The case studies will be indicatively segmented by topic as follows:
    • 3-4 case studies with ICT SMEs of the ICT manufacturing industries
    • 3-4 case studies on SMEs of the ICT software and services
    • 2 case studies of start-ups ICT SMEs whose business model is based on IP protection
    • 3-5 Qualitative interviews with main stakeholders in the EU, including SMEs associations, national or European organisations dealing with ICT SMEs development, policies and/or IP protection. The interviews could include Advisory Board members from the industry and members of industry federations.
    The analysis of these findings will be complemented by desk research of current literature and any published surveys on this topic which could give information as useful and credible as a the outcome of the specific survey.
    A particular attention will be paid to the relation between IPR and OSS, especially for ICT SMEs producing software.
    Further data sources used for this study include:
    • IDC, "Expanding the Frontiers of Our Digital Future: Reducing Software Piracy to Accelerate Global IT Benefits", December 2005. Economic Study commissioned by the Business Software Alliance
    • Ongoing Study on Innovative ICT SMEs in Europe (EU 25) for DG Information Society and Media by IDC EMEA, including an original survey in the 25 EU Member States of 1200 companies
    • Ongoing Study on Innovative ICT SMEs in Europe (EU 25) for DG Information Society and Media by IDC EMEA, including an original survey in the 25 EU Member States of 1200 companies
    • "Economic impact of open source software on innovation and the competitiveness of the Information and Communication Technologies (ICT) sector in the EU", Final report Prepared on November 20, 2006
    • "IPR for competitiveness and innovation, Topic Paper, Task-Force on ICT Sector Competitiveness and ICT Uptake, Working Group 2, October 2006.
    • Industry federations: Annual reports and position papers of EU industry federations